1. Ikea's new pitch to Millennials: nonsense or genius?  The Australian Financial Review
  2. IKEA Is Doing Slow TV Now In Case You Need To Sit Back & Kallax  Pedestrian TV
  3. View full coverage on Google News
The 14-day voyage of IKEA's products being shipped from Sweden to Australia is being streamed live on YouTube, and its soundtrack is available for download as a soothing, bedtime podcast option.The 14-day voyage of IKEA's products being shipped from Sweden to Australia is being streamed live on YouTube, and its soundtrack is available for download as a soothing, bedtime podcast option.

Australian Financial Review

IKEA is getting into the Slow TV game via a 14-day live stream of stock travelling by boat to an Australian store, and it's soothing as hell.Wanna watch a boat cross the seas for two weeks? Yeah you do.

IKEA Is Doing Slow TV Now In Case You Need To Sit Back & Kallax